New Car

Daihatsu Sirion

JAKARTA - PT Astra Diahatsu Motor (ADM) continued push up sales at this time, several Single Agent Pemegangan Brand (APTM) with a bit worried that the economic situation is not certain. One way, make up a product that is marketed or to "minor change". Facelift or minor change made Diahatsu against one of their products into the segment "car city", namely Sirion. Actually, five months ago, the imported CBU cars from Malaysia is also introduced with a new face.

"Time is our only add accessories. Applies only to Indonesia. Now the modifications made by Diahatsu Motor Corporation of Japan with two Pero make the Sirion in Malaysia. So now the changes applied to Sirion sold in Indonesia and Malaysia, "said Amelia Tjandra, director of marketing ADM.

However, by adding accessories only - of course with a very competitive price - Sirion direct sales jumped. From the original target of 225 units / month, a 350 units / month with the pivot 1 - 2 months.

Youth
"We estimate the increase of sales Sirion because the more expensive fuel prices. Consumer young or young families who generally are in large cities, the car practical and economical fuel. Sirion meet these needs. In addition to economical, the car is also nimble. Goodbye 7 series already won the slalom, "says Amelia again.

Based on a survey conducted by ADM to consumers Sirion, namely young children and families, I was like 75% of the car because penampilannnya (styling). The other factor is economic value, that is economical price and operational cost and easy dikendarai.

With this minor change, ADM expects to sell 400 units / month. "Our target is down. Our previous target of 500 units / month. But because the economic situation is not like that our previous estimate, derived so 400 units / month, "said Suparno Djasmin, CEO of PT Astra International - Diahatsu Sales Operation (AI-DSO), which sells Diahatsu in Indonesia.

Consumer Demand
Other factors that cause Diahatsu refreshing appearance Sirion, according to ADM vice president, Sudirman MR, is the answer to consumer demand. "They want to design a more sporty and trendy. This is in accordance with the soul of the target user Sirion, namely young children. Changes made on this line Myvi, in Malaysia, the country produced Sirion place, "said Sudirman.

Two models or types Sirion offered the same 1.3 liter engine, VVT-i is the standard version of D and M for the sport. To type D manual transmission, sold at Rp 122,900,000 and the automatic Rp 132,900,000. Means increased to Rp 2 million compared to the previous version. Meanwhile, type M, for the manual transmission and automatic 136,500,000 Rp Rp 146,500,000.

The part that changes
Posterior
• Cap engine
• Gril, aerokit front bumper and logo plus the greater Diahatsu
• fog lamp with a new design (type M)
• All the pillars of discolored
• Garnis black in the back door (to type M)
• Dual exhaust tail pipe or double with additional aerokit thereon
• rear bumper with reflector higher
• Changing the model Alloy wheel
Interior:
• Meters cluster equipped with warning lights
• two-tone dashboard
• Jok layer and the door (door trim) changed color and motives (type D)

sources of compass-online